Utilising the right media mix to achieve the greatest benefit
There are many definitions of multimedia. A training programme that incorporates video and print material is in effect multimedia. The video alone could rightly be described as multimedia as it incorporates moving and still images, animation, text and sound. More generally though, multimedia has come to be the generic term used to describe the integration of multiple forms of media in a digital format with which a user can interact. DVD Videos, CD & DVD-ROM’s allow users to navigate through a presentation, either in a completely random fashion or within set parameters.
The creation of effective multimedia programmes involves a number of different skills, but the overall design is the most critical factor. A clear understanding of a programme’s aims and objectives, user profile, and where and how it is to be used are crucial. TVA helps its customers ensure that the right media is used in the most effective way.